Una Medina Una Medina, Ph.D. grew up in the San Francisco, California Bay Area. She is a serial entrepreneur and complex systems editor at the international Innovation Journal. She worked undercover for Ted Turner, and served on private staff of an international conglomerate Fortune 500 CEO in Beverly Hills, California, assisting his production of a two-volume biography of his business details from his corporation formation beginning with a $500 credit union loan, to spinning off the first Nondestructive Testing operation, Sperry-Univac Corporation, Flexible Tubing Corporation, American Helicopter Inc, and defense-related industries. She earned Graduate Certification in Complex Physical, Biological and Social Systems, Modeling, Networks and Evolution of Complex Systems at New England Complex Systems Institute where she studied under Yaneer Bar-Yam at MIT. Medina earned a Graduate Certificate in Computer Modeling at Portland State University Systems Science Department where she is a presenter and member of the Cascade Systems SPociety.
Dr. Medina specializes in management, nonverbal persuasion, and demand-creation marketing, employing the Una Medina™ Motivational Cueing Technique and other proprietary behavioral methods for maximizing demand. She analytic methods that resolve common problems of too much data, data without obvious results, and rectifies common Type II errors from use of physical science statistics on human actors. She practices multi-dimensional analysis of global movements, markets, firm variables, IP positioning, transformation of weak firm characteristics into market strengths. She develops predictive models, employing classic and complexity science such as Monte Carlo simulation, other stochastic, and deterministic methods. She applies both direct and proxy data to reconstruct systems, seeding weak and strong emergence, and tests systems development under Bayesian most likely alternative parameters.
She reviews for the International System Dynamics Society where she is awarded alternate plenary status in Seoul Korea, July 2010, with her co-author Wayne Wakeland, Portland State University. Her invited and juried publications, workshops, conference presentations and respondent categories include persuasion in complex systems, management, public administration, and innovation, in which she has earned national, regional, and international-level awards for her thought leadership in extending the frontiers of science.
Research mentee of Ev Rogers, author of “Diffusion of Innovations,” her B.A., M.A., and Ph.D: Phi Beta Kappa, Summa Cum Laude, her thesis and dissertation are honored “With Distinction” at the University of New Mexico (UNM), an area of the United States where her ancestors are among the original Native American (Chimayo DINE, Navajo Tribe) and Spanish settlers in Chimayo and Taos. She shares ancestors at Taos Pueblo, and is the UNM American Indian MBA Scholar and congressional McNair Fellow. A first-generation college student whose father was a sheepherder in Taos, Medina is a proponent of the miracle of public higher education for underserved minorities. She served the Regents of the University of New Mexico on the university’s presidential search committee and serves on the McNair Advisory Board, Board of Directors for UNM Office of Graduate Studies Project for NM Graduates of Color, and Board of Directors for Boy Scouts of America Western Region, including Taiwan, Thailand, Philippines, and Japan.